Quote of the Day by Donald Trump From the Art of the Deal
In 1987, Donald Trump published The Art of the Deal, a 402-page book outlining his worldview and strategies for making what he was known for at the time: deals.
Looking dorsum now, of course, nosotros know that Trump might not be as good at deals (or business) as he touted in the volume. Since its publication, he's launched and shuttered a number of companies across a variety of industries, including Trump Mortgage, Trump Airlines, Trump Vodka, Trump magazine, Trump Steaks, luxury travel search engine GoTrump.com, and Trump University. His Atlantic City casinos filed for bankruptcy and closed upward store.
The Art of the Deal, which was co-authored past journalist Tony Schwartz (who at present maintains he wrote the majority of the book, a claim Trump has disputed), was a striking. It skyrocketed to the No. 1 spot on the New York Times all-time seller listing and stayed in that location for 48 weeks. During his presidential campaign, Trump called the book one of his proudest accomplishments, and also his second-favorite volume behind the Bible.
Today, you can purchase The Fine art of the Bargain in hardcover, paperback, audiobook, and eastward-book form. The east-volume version on Amazon'southward Kindle offers an interesting characteristic: the option to highlight private passages and view the most-highlighted excerpts, based on other readers' activity.
We looked at the most-highlighted sections of Trump'due south second-favorite book, plumbing them for insights into his presidency. Here they are, in lodge of popularity:
"The worst thing yous can possibly do in a deal is seem desperate to brand it. That makes the other guy smell blood, then you're dead. The best affair y'all can practice is deal from strength, and leverage is the biggest strength you can have. Leverage is having something the other guy wants. Or improve yet, needs. Or best of all, simply tin't do without."
Is this why Trump appears unfazed past the failure of the GOP'southward long-awaited health intendance nib?
"That experience taught me a few things. Ane is to listen to your gut, no matter how good something sounds on paper. The 2d is that you're by and large better off sticking with what yous know. And the third is that sometimes your best investments are the ones yous don't make."
With an approval rating hovering in the mid-30s, some might argue that Trump should have followed this communication when choosing to run president.
"My leverage came from confirming an impression they were already predisposed to believe."
"Good publicity is preferable to bad, just from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in curt, sells."
He certainly held fast to that belief during the campaign. And information technology probable helped him.
"The final key to the way I promote is bravado. I play to people'south fantasies. People may not e'er recollect big themselves, but they tin withal get very excited past those who do. That's why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. Information technology'south an innocent form of exaggeration—and a very effective form of promotion."
He hasn't given upwardly on this addiction. He still claims everything he does is the "biggest" or "best" e'er.
"Yous can't be scared. You do your thing, you agree your ground, you stand up tall, and whatever happens, happens."
A prelude to his recent "I never lose" comment, in reference to the failed health care bill.
"I believe in spending what you lot have to. But I also believe in not spending more than you should."
Perhaps this will help him balance the country's budget.
"One of the keys to thinking big is total focus. I think of it near as a controlled neurosis, which is a quality I've noticed in many highly successful entrepreneurs. They're obsessive, they're driven, they're single-minded and sometimes they're nigh maniacal, simply it's all channeled into their work. Where other people are paralyzed past neurosis, the people I'm talking most are really helped by it."
Information technology remains to be seen if megalomania tin can produce results in Washington.
"It'southward not how many hours yous put in, information technology's what y'all get washed while you're working."
And so far, productivity in the Trump Administration has been…mixed.
"Money was never a big motivation for me, except equally a way to keep score. The real excitement is playing the game."
A justification for all those golf trips?
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Source: https://www.fastcompany.com/3068552/i-call-it-truthful-hyperbole-the-most-popular-quotes-from-trumps-the-art-of-the-deal
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